Space L Clottey

Use stories to speak to system one

Your evolved psychology wasn’t built to learn lessons from complex abstract facts. You need to live it to truly understand it.

Stories are living other people’s lives.

If your really want to learn lessons, you’ll need a moving story of someone learning that lesson. That’s how you sway your internal metre to say that you’ve lived it.

The amazing channel Pursuit of Wonder applies this principle incredibly effectively.


Space L Clottey